Globacom Backs Out of ‘Naija Sings’ Talent Show

 

Globacom has ceased sponsorship of the television music reality show ‘Naija Sings’, putting its weight instead behind the debuting Nigerian version of the international music reality show, X-Factor.

The telecoms company was the title sponsor of all the three editions of Glo Naija Sings which saw winners emerge with mouth-watering prizes and enough money to launch a music career.

According to information on Globacom’s website, the show was ‘aimed at discovering, developing and rewarding Nigeria’s brightest and boldest musical talents’, but it seems the objective has not been thoroughly met.

Globacom is known to support a wide array of entertainment programmes including; the annual Ojude Oba festival in Ijebu-Ode and the Ofala festival in Onitsha; CNN’s International weekly half-hour magazine program, African Voices, and a series of other events and shows.