Mountain Dew Drops Lil Wayne Over Emmett Till Line

                                         

PepsiCo is cutting its ties with Lil Wayne following his offensive reference to Emmett Till.

It seems as though Lil Wayne's recent apology for his crude reference to Emmett Till on "Karate Chop (remix)" was not good enough for his sponsors. Lil Wayne and PepsiCo have officially parted ways.

According to the associated press, a statement from Pepsi revealed that Wayne's "offensive reference to a revered civil rights icon does not reflect the values of our brand," which has led the brand to end its endorsements with the rapper.



Sarah Cunningham, a publicist for weezy stated that the parting was amicable, and due to "creative differences". To which she added "That's about all I can tell you at this time."

This is the second controversy involving a rapper that PepsiCo has actively responded to this week, coming shortly after taking a Tyler, The Creator ad down after it was called "the most racist commercial ever made".

There is still no confirmation on whether the Till family's dissatisfaction with Wayne's "apology" is the root of the issue.